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SOCIAL MEDIA
US Weekly
YouTube
$100,000 Pyramid
Instagram
To reach a younger and more tech-savvy audience, ABC turned to Andy Haskins to create a TikTok campaign with a simple message:
$100,000 Pyramid isn't just a gameshow... it's a comedy.
The campaign aired on TikTok and Instagram for months.
Shark Tank
Instagram
ABC partnered with Andy Haskins to
help Shark Tank reach a new audience with this "Shark Tank"/"Shark Week on Discovery" crossover.
The total viewership for ABC's program increased for that week.
Asteroid
Healthtex Pharmaceutical
A New Zealand pharmaceutical company sought to reach younger consumers via TikTok.
Immediately after digital release of this commercial, online sales of Asteroid increased exponentially.
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